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	<title>Can you dig it? &#187; consumer products</title>
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		<title>Wrigley&#8217;s Believe It or Not</title>
		<link>http://blog.digsmarter.com/2008/03/13/wrigleys-believe-it-or-not/</link>
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		<pubDate>Thu, 13 Mar 2008 14:58:04 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[consumer products]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Wrigley]]></category>

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		<description><![CDATA[As a former employee of one of the many incarnations of Wrigley&#8217;s key competitor, once known as &#8220;American Chicle&#8221; &#8211; now owned by Cadbury Schweppes (makers of Dentyne and Trident gum), I couldn&#8217;t help note Wrigley&#8217;s latest press release posted yesterday: (Old package shown)   Wm. Wrigley Jr. Company (NYSE:WWY) is giving its Extra(R) and Wrigley&#8217;s(TM) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=8&subd=digsmarter&ref=&feed=1" />]]></description>
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