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	<title>Can you dig it? &#187; Web Sites</title>
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		<title>Can you dig it? &#187; Web Sites</title>
		<link>http://blog.digsmarter.com</link>
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		<title>Reasons to be grateful: &#8220;random acts of generosity&#8221; for ecommerce</title>
		<link>http://blog.digsmarter.com/2009/06/22/reasons-to-be-grateful-random-acts-of-generosity-for-ecommerce/</link>
		<comments>http://blog.digsmarter.com/2009/06/22/reasons-to-be-grateful-random-acts-of-generosity-for-ecommerce/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:03:55 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Consumed]]></category>
		<category><![CDATA[Cracker Jacks]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[generosity]]></category>
		<category><![CDATA[Hyatt Gold Passport]]></category>
		<category><![CDATA[Hyatt marketing]]></category>
		<category><![CDATA[Jeff Zidell]]></category>
		<category><![CDATA[loyalty programs]]></category>
		<category><![CDATA[New York Times Magazine]]></category>
		<category><![CDATA[online interface]]></category>
		<category><![CDATA[random acts of generosity]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://blog.digsmarter.com/?p=148</guid>
		<description><![CDATA[Interesting article in Sunday&#8217;s New York Times Magazine about Hyatt&#8217;s new &#8220;random acts of generosity&#8221; marketing approach:  by offering their guests random freebies like free massages and drinks during their stay, Hyatt hopes to win over grateful customers and keep them loyal.  From the article &#8230; &#8220;Jeff Zidell, the vice president who oversees Hyatt’s Gold [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=148&subd=digsmarter&ref=&feed=1" />]]></description>
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			<media:title type="html">The Giving Tree by Shel Silverstein</media:title>
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		<title>Update re: GM: a customer experience scorecard</title>
		<link>http://blog.digsmarter.com/2009/06/18/update-re-gm-a-customer-experience-scorecard/</link>
		<comments>http://blog.digsmarter.com/2009/06/18/update-re-gm-a-customer-experience-scorecard/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 23:54:05 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[Popular Culture]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Rick Wagoner]]></category>
		<category><![CDATA[Vauxhall]]></category>
		<category><![CDATA[GM Bailout]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[General Motors customer website]]></category>
		<category><![CDATA[Fritz Henderson]]></category>
		<category><![CDATA[GM bankruptcy]]></category>
		<category><![CDATA[taxpayers]]></category>
		<category><![CDATA[Edward Whitacre]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Opel]]></category>
		<category><![CDATA[GM Facebook page]]></category>
		<category><![CDATA[gmreinvention.com]]></category>
		<category><![CDATA[reinvention]]></category>
		<category><![CDATA[GM restructuring website]]></category>
		<category><![CDATA[Starbucks idea site]]></category>
		<category><![CDATA[GM reinvention TV ad]]></category>

		<guid isPermaLink="false">http://blog.digsmarter.com/?p=134</guid>
		<description><![CDATA[Last December, I posted a letter to then GM CEO Rick Wagoner with some advice on how to move GM forward by being more sensitive to customer experiences, especially online.  Now that Mr. Wagoner is gone, let&#8217;s take a look at GM&#8217;s progress. Here is a review of some of my suggestions and how I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=134&subd=digsmarter&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.digsmarter.com/2009/06/18/update-re-gm-a-customer-experience-scorecard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dkozatch</media:title>
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			<media:title type="html">GM meltdown</media:title>
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		<item>
		<title>Capturing the spirit of Web 2.0</title>
		<link>http://blog.digsmarter.com/2009/06/08/capturing-the-spirit-of-web-2-0/</link>
		<comments>http://blog.digsmarter.com/2009/06/08/capturing-the-spirit-of-web-2-0/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:23:18 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[Mobile computing]]></category>
		<category><![CDATA[PC/computing]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[adaptive interfaces]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[polite interfaces]]></category>
		<category><![CDATA[Spirit of Web 2.0]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.digsmarter.com/?p=111</guid>
		<description><![CDATA[The new world order? As I head off to this year&#8217;s national UPA (Usability Professionals Association) conference in Portland, I got to thinking about all of the hype around Web 2.0 and how it is changing EVERYTHING. As the above tag cloud illustrates, Web 2.0 can be defined in a number of ways and can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=111&subd=digsmarter&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dkozatch</media:title>
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			<media:title type="html">Tag cloud for Web 2.0</media:title>
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		<item>
		<title>Letter to GM: it&#8217;s time to get serious about the user experience</title>
		<link>http://blog.digsmarter.com/2008/12/03/letter-to-gm-its-time-to-get-serious-about-the-user-experience/</link>
		<comments>http://blog.digsmarter.com/2008/12/03/letter-to-gm-its-time-to-get-serious-about-the-user-experience/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 18:58:22 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Auto bailout]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Chief Experience Officer]]></category>
		<category><![CDATA[Rick Wagoner]]></category>
		<category><![CDATA[CEO of GM]]></category>
		<category><![CDATA[Saturn]]></category>
		<category><![CDATA[Hal Riney]]></category>
		<category><![CDATA[Vauxhall]]></category>
		<category><![CDATA[Opel Insignia]]></category>
		<category><![CDATA[Saturn Aura]]></category>
		<category><![CDATA[Opel GT]]></category>
		<category><![CDATA[The Graduate]]></category>
		<category><![CDATA[Plastics]]></category>
		<category><![CDATA[who killed the electric car?]]></category>
		<category><![CDATA[Robert Nardelli]]></category>
		<category><![CDATA[Allan Mullally]]></category>
		<category><![CDATA[Detroit bailout]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[trucks]]></category>
		<category><![CDATA[letter to General Motors]]></category>
		<category><![CDATA[different kind of company. different kind of car.]]></category>
		<category><![CDATA[Automaker Bailout]]></category>
		<category><![CDATA[Automaker CEOs]]></category>
		<category><![CDATA[Bailouts]]></category>
		<category><![CDATA[Big Three]]></category>
		<category><![CDATA[Big Three Bailout]]></category>
		<category><![CDATA[Car Industry Bailout]]></category>
		<category><![CDATA[Chrysler Bailout]]></category>
		<category><![CDATA[Ford Bailout]]></category>
		<category><![CDATA[GM Bailout]]></category>
		<category><![CDATA[Business News]]></category>

		<guid isPermaLink="false">http://digsmarter.wordpress.com/?p=86</guid>
		<description><![CDATA[  Rick Wagoner General Motors 300 Renaissance Center Detroit, MI 48265 cc: Allan Mullally, CEO Ford; Robert Nardelli, CEO Chrysler Dear Mr. Wagoner, By now you are probably tired of hearing every so called &#8220;expert&#8221; who has studied, analyzed or written about the auto industry &#8211; or simply driven a car &#8212; give you advice on how to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=86&subd=digsmarter&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.digsmarter.com/2008/12/03/letter-to-gm-its-time-to-get-serious-about-the-user-experience/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">dkozatch</media:title>
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	</item>
		<item>
		<title>Online behavioral tracking at a crossroads: will companies do the right thing?</title>
		<link>http://blog.digsmarter.com/2008/04/14/online-behavioral-tracking-at-a-crossroads-will-companies-do-the-right-thing/</link>
		<comments>http://blog.digsmarter.com/2008/04/14/online-behavioral-tracking-at-a-crossroads-will-companies-do-the-right-thing/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 16:04:57 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[ad tracking]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[behavioral tracking]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[ISPs]]></category>
		<category><![CDATA[NAI]]></category>
		<category><![CDATA[NebuAd]]></category>
		<category><![CDATA[Network Advertising Initiative]]></category>
		<category><![CDATA[Phorm]]></category>

		<guid isPermaLink="false">http://digsmarter.wordpress.com/?p=35</guid>
		<description><![CDATA[There are two new vendor systems being introduced in the U.S. that will significantly enhance the type of information that will be made available to advertisers regarding the Web navigation and search behavior of users.  (Nice place to visit but do you really want to answer questions there?)  NebuAd and Phorm, are promising the first &#8220;consumer-centric [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=35&subd=digsmarter&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.digsmarter.com/2008/04/14/online-behavioral-tracking-at-a-crossroads-will-companies-do-the-right-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dkozatch</media:title>
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		<item>
		<title>It&#8217;s not that you&#8217;re painting the wrong picture, it&#8217;s the frame</title>
		<link>http://blog.digsmarter.com/2008/04/11/its-not-that-youre-painting-the-wrong-picture-its-the-frame/</link>
		<comments>http://blog.digsmarter.com/2008/04/11/its-not-that-youre-painting-the-wrong-picture-its-the-frame/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 16:44:31 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[Frames]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://digsmarter.wordpress.com/?p=34</guid>
		<description><![CDATA[I&#8217;ve been doing some research for an article I&#8217;m writing about the importance of breaking down the barriers that exist between user experience practitioners and marketing researchers, and I&#8217;ve come to  an important realization.  As much as the experts rail on about the importance of making &#8220;customer experience&#8221; a core competency within organizations, things are not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=34&subd=digsmarter&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.digsmarter.com/2008/04/11/its-not-that-youre-painting-the-wrong-picture-its-the-frame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dkozatch</media:title>
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		<title>A mobile app to help speed your trip</title>
		<link>http://blog.digsmarter.com/2008/03/18/a-mobile-app-to-help-speed-your-trip/</link>
		<comments>http://blog.digsmarter.com/2008/03/18/a-mobile-app-to-help-speed-your-trip/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 23:05:27 +0000</pubDate>
		<dc:creator>David Kozatch</dc:creator>
				<category><![CDATA[Mobile computing]]></category>
		<category><![CDATA[Software applications]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[Continental]]></category>
		<category><![CDATA[mobile device]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://digsmarter.wordpress.com/?p=16</guid>
		<description><![CDATA[Kudos to Continental airlines for being the first to test their mobile boarding pass (Houston departures only for now).  But why are they keeping this on the down low?   According the New York Times, Continental is the first airline to test electronic boarding passes that replaces the usual paper boarding pass.  Their system creates [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.digsmarter.com&blog=3142497&post=16&subd=digsmarter&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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